Making an Investment in SEO

The organic business growth that can be found within a successful SEO marketing campaign is invaluable.

Opening a business is a daunting task, and once you start the journey, it’s an uphill battle. You feel the pressures of making a name for yourself in your chosen industry. You also feel the stress of delivering a quality service or product that will keep your clients coming back for more. However, word of mouth from happy customers may not be enough for your business to reach success, especially in today’s technological culture. Investing in an SEO campaign (also known as Search Engine Optimization) takes time, effort, and a significant amount of patience. The payoff on a properly executed SEO campaign, however, can be organic traffic on your site. It can also be very substantial for your business’ success.

SEO is commonly used, or even written off, as merely a buzzword of the marketing industry, even though it’s far from the truth. When properly executed by an experienced professional, SEO campaigns can be a valuable source of high-quality organic traffic for your website, which then, in turn, can lead to significant revenue and success. The common issue is that business owners often expect positive results from their SEO campaign to be evident overnight. There are detailed factors within SEO functionality that may take weeks or even months to show results. So, this begs the question, is an SEO campaign worth it? The short answer is yes.

Why Should I Invest in an SEO Campaign That Generates Organic Traffic?

In today’s tech-driven world, businesses’ online presence is all but required to grow and maintain the triumph in their industry. Even if a company is not necessarily an “online business,” the marketing for their services or products should be focused online. This makes an SEO marketing strategy a crucial part of inbound sales for a business. The overall goal is for an SEO campaign is to generate new and steadily organic online traffic that maintains consistency and gradual growth. A business owner’s ideal scenario is to maximize their ROI (return on investment) from their search engine strategy. A maximized ROI means that the business owner can continue to invest in further marketing and generate more revenue.

With the help of SEO, a company can achieve a high wave of monthly recurring traffic, stable, and consistent. This traffic generates brand recognition as well as new sales that a business can rely upon. This traffic is usually fairly predictable and is one of the more accessible aspects of SEO that can be tracked and easily understood. This factor of SEO is the origin of two essential pieces of your business’ success model; MRR (monthly recurring revenue) and MRR (monthly regular revenue growth). If SEO generates consistent new visitors to your site, which results in new sales, consistency is likely to continue and will add to your MRR.

What Are Some of the Factors of SEO That Produces Organic Results?

As crucial as SEO may be for your company’s online presence, an SEO campaign can be just as tricky. Measuring and ROI can be complicated unless you have an SEO expert handling your campaign. Life cycles for SEO can take months before organic results can be seen. It also doesn’t help that search engines, like Google, have their search algorithms continually evolving. It’s imperative that you hire an experienced person to run your business’ SEO campaign, and the seasoned experts at Outside The Box Design specialize in precisely that. Once SEO achieves the desired results, the waiting game can pay off 100x over.

With so many aspects of SEO to factor into success, it’s easiest to focus on those ranked the most important.

  • Secure and Easily Accessible Website: Your business site needs to have a URL that is easy for search engines to locate and read. You also will need an easily readable site that contains a map of all the pages within your website.
  • Page Speed: The speed of your web page is vital because Google can prioritize websites by the rate at which they operate.
  • Mobile Friendliness: The majority of people today use their phones to surf the web rather than a PC or laptop. If your website is not mobile-friendly, it can kill your SEO campaign before it even begins.
  • Domain Age: Data shows that 60% of websites that rank in Google’s top 10 search rankings are at least three years old. If your website has been in operation for a while, and you’re operating under the suggestions of a successful SEO, you already have an advantage.

How Do I Learn More?

To learn more about investing in SEO, contact the experts at Outside The Box Design, at 1-(860)-375-0297. Our team of digital marketing experts will be happy to answer any questions you have.

Noah Vertefeuille

Noah Vertefeuille

Noah Vertefeuille is a marketing genius. He has an uncanny ability to see opportunities where others don't and create businesses out of thin air. He is the CMO of Outside the Box Marketing, a company that helps small businesses achieve their online marketing goals.

Noah is also a serial entrepreneur and father of three. He's always looking for more efficient ways to get things done, and he loves using technology to make life easier. When he's not working or spending time with his family, Noah enjoys brewing beer and hobby farming.



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