If you own a small business and are looking for new marketing strategies to grow your company, then pay-per-click advertising might be the solution for you. PPC is an excellent way to get in front of potential customers without having to do any of the hard work yourself. In this blog post, we will discuss what pay per click is and how it can help small businesses generate more revenue with less effort.
What is Pay-Per-Click Advertising
Pay-per-click advertising is a digital marketing strategy that allows small businesses to show their ads on search results pages and social media pages. This can help get more people notice the business and potentially increase traffic to their site, which will generate more revenue in return. With PPC, it’s not necessary to have an extensive social media or content marketing campaign because they are able to target their ads to only the people they want.
Why should small businesses invest in PPC advertising
Small businesses may be wary of PPC advertising because it can seem expensive up front, but this is a common misconception. In addition to being able to target their marketing campaign specifically and getting in front of potential customers without doing any work , the costs can be relatively low.
There are many resources available to help small businesses learn about PPC advertising, including tutorials and articles that explain how they work in more detail.
It’s important for small businesses to keep their marketing budget under control and not spend all of it on advertising when there are other aspects of running a business that
How does it work
There are many different options for PPC advertising, and most businesses will use a combination of them. The top three types of campaigns are Search Engine Marketing (SEM), Display Advertising, and Social Media Ads. SEM costs can be as low as $0.30 per click, while display ads cost more on average at $0.90. Social media ads can cost as much as $20 per click. SEM is most successful for businesses with a lot of content to share. Business owners need to think where they want to focus their money. Awareness, direct transaction, or engagement. Each platform can provide the answer to each issue.
Getting started with PPC for your business
The first thing you need to do is create a Google Adwords account. You will enter your business information and then decide on the type of ad campaign that best suits your needs. You can choose either “managed” or “unmanaged”. A managed plan gives you more control over how much money you spend, but does require some work on behalf of the advertiser. An unmanaged plan limits the amount of time spent managing ads, but doesn’t allow for as many changes in strategy if needed.
Next, set up conversion tracking so that it sends data back to Google Analytics about what happens when someone clicks an advert from one website onto another site which isn’t owned by the same company – this includes purchases made online, visits to the website, and phone calls to the business. The data collected will allow you to analyse what’s working and see how people are responding to different marketing strategies.
You’ll then choose which keywords your ads should be shown for, select a display network of websites where they can appear, and decide on a budget limit (the more money you set aside for this each month, the more adverts Google will show). Using these tools together means that when someone types in certain words or phrases into an internet search engine like Google it shows them appropriate-looking sponsored links – click one of these and they’ll be taken directly to another website with related content. This is often known as pay-per-click advertising because advertisers only have to pay if their advert is clicked on.
Things to consider before you start a campaign
– When you first create an advertising campaign, Google will display your advert on the search results page for a random selection of keywords to see what gets the most clicks. It’s worth testing out some different variations in order to find which ones work best for your business – and also because if one doesn’t get many impressions or clicks it can be paused and stopped without affecting other campaigns.
– Once you’ve chosen which words or phrases people should see your adverts when they type them into Google’s search engine box, go through each set of suggested keywords carefully – there are typically only three options per word, but this may vary depending on whether that keyword has previously been used by another advertiser who pays more money than you do.
Common mistakes that new advertisers make and how to avoid them
Without setting a budget and strategy about how much you’re willing to spend on marketing each month, it can be easy for advertisers to lose track of their spending and end up in a position where they have no idea what the return is.
– Setting a budget: The first step towards running an effective campaign is setting a budget – this should reflect your business’s goals over the next few months or even year, depending on whether you’re going after new customers that may take some time before buying from you (in which case your monthly advertising expense will likely exceed £100), or if you want to increase sales immediately (perhaps by offering discounts) then try starting with £50 per week.
– Strategizing about how much money is spent weekly instead of monthly means that as your business grows, so do you. By setting a budget for your business you’ll have a plan in place that guides the future of your marketing, which can help ensure that it meets and exceeds expectations.
– Understanding how PPC works: The main idea behind pay per click advertising is quite simple – companies will bid to be shown on relevant search engine results pages (SERPS).
– This means when people do searches based around certain keywords or phrases they’re likely to see ads related to those same topics.
– When someone clicks on an ad this triggers what’s called ‘a conversion’ meaning that money has been made from their visit; if not, then nothing happens so no cost is incurred by either party.
If you’ve been thinking about dipping your toes into the world of Pay-Per-Click advertising, but not sure what it entails or where to start, we can help. We consider ourselves experts in PPC marketing and have helped many businesses grow their online presence with this type of advertising. From setting up a campaign from scratch to best practices for improving results, our team has all the tools necessary for success. Contact us today if you want some guidance on how to get started with pay per click ads!