A Video Speaks a Million Words

Have your small business brand come alive by increasing video content to reach your customer base.

The U.S. Department of the Interior communicates how digital media can connect, educate, and inform people via social media. It is a great way to represent a business and should be updated regularly. Some tips on incorporating video into your social media feeds include the following:

Educate with Instructional Videos

People are always looking for ideas on how to use a product correctly or make the most of a situation. If you are a small business selling organic groceries, give instructional videos on creating tasty smoothies or unique salads. It can be short (under a minute long), played in quick mode, and include written instructions for people to refer to when mimicking the process at home or at work. You can post recipes for customers to adhere to and share final results online. Such content allows businesses to interact with their customers and see their products come to life in unique ways. You can even repost videos that your viewers share to highlight diverse methods of using a product and boost inclusivity.

Stay Relevant with Trending Topics

Small businesses need to demonstrate how they stay relevant and are on top of trending topics. Whether it’s a national or local holiday or a simple Throw Back Thursday where companies post a nostalgia-inducing photo or video, it allows you to be in tune with current events and relate to topics going on in social conversations. Create campaigns that keep conversations flowing and make others aware of what’s trending on a daily or weekly basis. You could be the business people rely on to stay up-to-date on what’s going on in the world. Moreover, end with a call to action to drive conversions and keep your audience involved and eager to participate.

Show Customer Appreciation

Whether you are sending out email newsletters or posting vlogs, you can demonstrate gratitude for your client base with videos. Examples including compiling positive messages you have received throughout the years or glowing reviews for the products you have sold. You can also answer inquiries by creating a customer service channel where you connect with customers to answer popular questions and visually show how to use or choose the best product or service for their needs. Taking the time to respond personally to your customers shows how seriously you take their input and concerns. Additionally, take the time to congratulate employees and customers celebrating special occasions or overcoming difficult challenges.

Optimize Videos for Better Viewing

Think about all the aspects that encompass a beautifully shot video. Do you want to add music to it, and what parts would music be an appropriate feature? Choose music licensing or royalty-free music sites that can spark viewers’ emotions when showcasing particular components in your videos. Moreover, would your videos benefit from adding motion graphics such as voiceovers or animations? What kind of visual aesthetics can be set in your background, such as colors or designs that align with your branding? Would it be helpful to add subtitles in case your videos are filled with dialogue? Take note of all of these components to make your videos easier to watch and digest to a broad audience.

Keep Track of Video Performance

Be open to learning from every video you post. Take a look at your conversion rates: What made certain videos stick out and gain more viewers or comments than other videos? What can you tweak to reach your ideal demographics and audience? Experiment with video lengths and content and fine-tune videos with background images or slow-motion clips. Moreover, double-check that there are no distracting features such as background noise or irrelevant graphics. Observe which videos received the most clicks, how long viewers watched each video, and determine estimated revenue.

Overall, make sure that your video content is brief, to the point, and has visuals. Choose the right social media platform to post relevant content, hold viewers’ attention, and showcase your brand.

Final Thoughts

Videos bring products and company brands to life. They convey messages to a broad audience, increase engagement, and promote brands in appealing ways.

To learn more about incorporating video into your digital marketing strategy, contact the team of experts at Outside the Box Design at 860-375-0297.

Noah Vertefeuille

Noah Vertefeuille

Noah Vertefeuille is a marketing genius. He has an uncanny ability to see opportunities where others don't and create businesses out of thin air. He is the CMO of Outside the Box Marketing, a company that helps small businesses achieve their online marketing goals.

Noah is also a serial entrepreneur and father of three. He's always looking for more efficient ways to get things done, and he loves using technology to make life easier. When he's not working or spending time with his family, Noah enjoys brewing beer and hobby farming.



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